We collaborated with Esports Insider to explore the cardinal rules of branding within the esports industry
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We discuss harnessing brand equity whilst creating a brand that is globally relevant
We continue our article series with Esports Insider centred around branding
We discuss the demands placed on sports brands by fans
We talk to Esports Insider about our experience branding the entertainment industry
We discuss the next generation of digitally native sports fans
We conclude our article series with Esports Insider centred around branding
