Brand Strategy | Naming | Brand Positioning | Brand Identity | Brand Guidelines | Corporate Comms | Tone of Voice | Marketing Strategy
The Lagoons is an $18bn mega-development covering 70 million square feet of land in and around Dubai Creek, Dubai, that aims to provide a natural oasis of luxury living in the heart of the city – with parklands, high-end retail environments and an established business district.
TQ Branding was appointed to create a brand, a name and a marketing strategy that could communicate the scale of its ambitions and its unique setting to inspire the imaginations of potential buyers.
As is typical of projects like these, we had to create the visual identity before even a single brick had been laid, so we took our inspiration from the site itself to create a textural photographic style that brings the brand to life, as well as the name itself: The Lagoons.
Our visual identity for The Lagoons was seen across television, print, exhibition materials, corporate and sales literature, and an outdoor advertising campaign that included a bespoke billboard design for the largest roadside hoarding in the world.
Working closely with the client, we developed a launch strategy that ensured all marketing communications were cohesive and impactful, effectively connecting with target audiences and rolling out activities at strategically chosen times.
