Brand Identity | Brand Architecture | Corporate Comms
Cerulean is a premium residential development project from the Pillars Development Group – an award-winning property development organisation that creates distinctive properties in Washington D.C.
TQ Branding were engaged to create a brand identity that would bring this development to life in the minds of potential investors.
The development features two residential towers, the heights of which will make this one of the tallest man-made structures within the State of Virginia.
The breathtaking views from both towers across the deep blue Virginian sky provided the inspiration for the name ‘Cerulean’.
We created an identity that draws out all of the development’s key features – the premium aesthetic, the contemporary architecture, and the dramatic views available to residents.
We also developed and produced an information pack and corporate presentation deck to whet the appetites of potential investors.
These were designed with the same premium-quality aesthetic as the overall identity, bringing unity to all of the brand’s communications and presenting a consistent and compelling face for Cerulean.
