Brand Identity | Tone of Voice | Motion Graphics | Brand Mnemonic | Brand Guidelines
The General Authority of Civil Aviation (GACA) plays a pivotal role in Saudi Arabia’s aviation transformation, driving regulatory excellence to position the Kingdom as a global leader in the sector.
With a renewed mandate, GACA has shifted from an operational entity to a dedicated regulator, prioritising safety, security, competition, and sustainability.
By safeguarding passenger rights and fostering a regulatory environment that encourages efficiency and innovation, GACA is shaping a more competitive and globally integrated aviation landscape.
With its evolving role, GACA has embraced a renewed vision – moving away from operations to focus on regulation. This shift ensures the Kingdom’s aviation sector is safe, secure, and competitive on the global stage.
As GACA transitioned, outdated public perceptions persisted. Many still associated the authority with operational functions, leading to misplaced expectations and confusion about its role.
Research showed that most public interactions with GACA revolved around airline and airport concerns, reinforcing an outdated image. This misalignment called for a strategic rebrand – one that would establish GACA’s independence, strengthen stakeholder trust, and reinforce its position as a forward-thinking regulator.
GACA’s new brand asserts its authority and leadership. The redesigned logo conveys confidence and clarity, with bold lettering reflecting trust and stability. At its core, the Palm & Cross Swords symbolise GACA’s role as a national authority, while the surrounding sphere represents its global reach and influence.
More than a logo, GACA’s new identity captures the energy of modern aviation. The design system, inspired by the sphere, creates a seamless, adaptable presence across digital and physical platforms.
By reinforcing its commitment to safety, protection, and innovation, GACA’s refreshed brand ensures it remains a trusted force – guiding the aviation sector into a more connected future.
