Brand Audit | Brand Strategy | Brand Positioning | Brand Identity | Tone of Voice | Motion Graphics | Corporate Comms | Marketing Strategy | Brand Guidelines
Saudi Telecom Company (STC) is Saudi Arabia’s national telecoms provider, covering 98% of the KSA.
With over 161 million subscribers internationally and with 27 million subscribers in Saudi Arabia, it is one of the largest companies in Saudi Arabia and one of the most prominent telecoms brands in the world.
Having previously renamed STC and created a more globally facing visual brand, in 2010 as a result of changes in the Saudi telecoms market and increased competition, we were tasked with repositioning and further strengthening the STC brand.
We worked entirely from the inside out to help redefine STC’s vision, mission and values, while ensuring they still resonated with the region’s culture.
Our solution was a new logotype that positioned STC as a progressive technology brand.
Built around the concept of convergence and the merging of four services into one, we used a blend of colours based on the multiple service offering of Telephony, TV, Broadband and Mobile. Its ambient aesthetic was intended to represent the intangible digital services of the future.
We also developed an extended set of brand assets that completely reinvigorated STC’s communications, giving them more creative freedom over their look and feel as well as their messaging. This included a new brand typeface, illustration style, retail environments, guidelines, and marketing templates to ensure consistency across all customer touch points.
