Brand Strategy | Brand Identity | Brand Illustration | Photography | Website Design
Viker designs and makes free mass-market mobile games. Launched in 2017 in Sweden, their simple goal is to make mobile games for the world to play and love.
As a business, they’re hugely proud of their unique and vibrant culture which champions doing things differently. They believe that work should be fun, encouraging their people to leave their egos at home, share ideas freely and work together in the face of a challenge.
Describing their culture, Viker’s leadership says;
“We think work should be fun, so we make sure Viker is a place we want to be, not have to be.”
Viker’s gaming products directly reflect the energy, playfulness and imagination of their team. It’s no surprise that a vibrant visual identity was needed to capture this unique culture, reflect their approach to game creation and most importantly, attract outstanding talent.
It was a brief that called for big personality and big energy. Our brand idea – The fun starts here – inspired an upbeat energy that flows through the visual language. From the explosive arrow in the Viker ‘V’ and the punchy colour palette straight from the world of gaming to a hefty, bold typeface packed with character.
The playful new brand was rolled out across diverse touchpoints, from broadcast graphics, and environmental design to social media and print applications.
