Brand Strategy | Brand Identity | Brand Guidelines | Brand Film | Corporate Comms | Launch Strategy
A world-class residential, lifestyle, cultural and visitor shoreline community, Jeddah Central represents a modern and pioneering new way to live.
Jeddah Central offers the best of lifestyle, art, culture, leisure and living through a collection of unique stylish living districts. The brand strategy and identity needed to be dynamic and flexible enough to deliver across both the expanse of the development area as well as throughout the lengthy development programme.
Our brief was to develop a brand identity that balances style and sophistication with flexibility and accessibility.
Through our initial research, we tapped into a vibrant energy which is part of life at Jeddah Central. This energy translated into our brand essence, The Tempo of Life, and inspired the development of a dynamic brand identity which captures this upbeat sensibility.
A series of concentric diamonds represent the brand’s distinctive and timeless reputation with the letter ‘J’ in Arabic (“Jim”) also integrated into the marque.
A rich colour palette references the region’s deep blue skies, golden sands of the beaches, distinct red coral of the reefs and crystal turquoise of the ocean.
